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The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementation Turn your organization's idea of a year on its head, and speed your journey to success.
What should you be posting on social media? What should you be emailing this week? How do you know if your marketing is successful? These are common questions that plague small business owners when it comes to content creation, social media marketing and paid advertising. This planner is designed to help you get around all of these problems and gain clarity in your digital marketing strategy. Brandon Breshears has created a planner that helps you to schedule and track your marketing on a Monthly, weekly and daily basis so that you can design content and ad campaigns that help you reach more of your ideal customers. This workbook is designed to last for 12 months, can be started at any time of the year and allows you to write inside and work directly inside the book. You'll be able to set baselines for your social channels, track ad performance, generate landing page ideas and more. If you're looking to get more clarity around your marketing strategy, then this is the book for you! Brandon draws from his experience as a digital marketer for companies industries ranging from veterinary practices to custom aftermarket auto parts and everything in between. This book is perfect for anyone who wants to create a specific and measurable marketing plan.This is a workbook that you will use to write in. The dates and months are not filled it so it can be used starting any time of year
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.
Get more words on the page with this proven and popular system The 12 Week Year for Writers: A Comprehensive Guide to Getting Your Writing Done is an easy-to-implement and practical framework for writers to get more work done in less time. You’ll answer big picture questions—What is my vision for the future? What are my writing goals?—while enacting a comprehensive system to plan and execute your writing. You’ll create a 12 Week Plan and a Model Week, collaborate with a weekly writing group, keep score, and learn to stick to a weekly execution routine. The book will also show you how to: Manage multiple writing projects at the same time Develop a prolific writer’s mindset and increase your output with the 12 Week Year system Deal with actionable specifics, like when and where to write Ideal for writers in all genres and fields, The 12 Week Year for Writers is the perfect hands-on guide for academic and business writers, authors, students, columnists, bloggers, and copy and content writers who seek to increase their productivity and get more quality words on the page.
Get more words on the page with this proven and popular system The 12 Week Year for Writers: A Comprehensive Guide to Getting Your Writing Done is an easy-to-implement and practical framework for writers to get more work done in less time. You’ll answer big picture questions—What is my vision for the future? What are my writing goals?—while enacting a comprehensive system to plan and execute your writing. You’ll create a 12 Week Plan and a Model Week, collaborate with a weekly writing group, keep score, and learn to stick to a weekly execution routine. The book will also show you how to: Manage multiple writing projects at the same time Develop a prolific writer’s mindset and increase your output with the 12 Week Year system Deal with actionable specifics, like when and where to write Ideal for writers in all genres and fields, The 12 Week Year for Writers is the perfect hands-on guide for academic and business writers, authors, students, columnists, bloggers, and copy and content writers who seek to increase their productivity and get more quality words on the page.
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
This book includes a short history of interactive narrative and an account of a small group collaboratively authored social media narrative: Romeo and Juliet on Facebook: After Love Comes Destruction. At the forefront of narrative innovation are social media channels – speculative spaces for creating and experiencing stories that are interactive and collaborative. Media, however, is only the access point to the expressiveness of narrative content. Wikis, messaging, mash-ups, and social media (Facebook, Twitter, YouTube and others) are on a trajectory of participatory story creation that goes back many centuries. These forms offer authors ways to create narrative meaning that reflects our current media culture, as the harlequinade reflected the culture of the 18th century, and as the volvelle reflected that of the 13th century. Interactivity, Collaboration, and Authoring in Social Media first prospects the last millennium for antecedents of today’s authoring practices. It does so with a view to considering how today’s digital manifestations are a continuation, perhaps a reiteration, perhaps a novel pioneering, of humans’ abiding interest in interactive narrative. The book then takes the reader inside the process of creating a collaborative, interactive narrative in today’s social media through an authoring experience undertaken by a group of graduate students. The engaging mix of blogs, emails, personal diaries , and fabricated documents used to create the narrative demonstrates that a social media environment can facilitate a meaningful and productive collaborative authorial experience and result in an abundance of networked, personally expressive, and visually and textually referential content. The resulting narrative, After Love Comes Destruction, based in Shakespeare’s Romeo and Juliet, shows how a generative narrative space evolved around the students’ use of social media in ways they had not previously considered both for authoring and for delivery of their final narrative artifact.
INTRODUCTION There comes a time when the elastic snaps. When you push yourself to breaking point, and everything crashes down. My breaking point came on a gloomy Monday morning commute in 2015. Sitting in my car, waiting for the lights to change, I looked at two guys in their cars on either side of me. They looked as miserable as I felt. At that moment, I burst into tears. “What the fuck was I doing with my life?” I was unhappy in my personal life and hated my job. I couldn’t see a way out. I was too invested in my career; too old to start again. Looking back, I didn’t know jack shit about building a fitness business. Corporate marketing is one thing. Doing everything from scratch alone in a different industry is another. I didn’t have a creative agency or a multimillion-pound budget. All I had was a Personal Trainer certificate and the ironparadisefitness.com domain name. Nevertheless, I started building my online empire. Or, as I now refer to it, pissing in the wind for two years. I would write lousy articles, post selfies, and wonder why clients weren’t beating down my virtual door. Desperate to carve a way out of corporate life, I vowed not to quit. My business was my obsession. Going out, meeting friends, and taking a break were a rarity. I thought it was the only way to be successful. I became a hermit. A recluse. Like the creepy guy kids fear in horror movies. “That’s Old Man Mitchell from No. 29. He never leaves the house.” “Some say he only goes outside to dispose of the dead bodies.” I wasn’t that bad, but my social life went on ice. I studied nutrition and learned the intricacies of exercise mechanics. I read books and invested in courses on social media, copywriting, and web design. Iron Paradise Fitness had consumed my entire life, and I loved it. It was the fire in my belly I’d been missing. The passion I needed. Although, it did make for awkward conversations on Tinder dates. “What do you like to do in your spare time?” The innocent question would come. “Well, I’m building my own business right now, so that’s my main focus.” “Ah, cool. But what do you like to do for fun?” “Work on my business.” “Yeah, but what about when you’re not doing that?” “I’m either working on my business, thinking about working on my business, or eating.” “Oh!…”
The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
This book provides you with all the tools you need to write an excellent academic article and get it published.