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The world of Internet Marketing changes fast and in 2014 dental practices are competing in a very different online landscape. With social media, mobile traffic, PPC and a million different website providers to choose from, it can seem overwhelming and daunting trying to understand each of the components required to promote your practice online. This book gives those responsible for the marketing of their practice an overall guide to what successful dental practice marketing looks like in 2014. Discover what's really working out there, and (just as importantly) what's more hype than substance. Our experience at Exposure Ninja working with hundreds of dental practices and small businesses around the world has given us unique behind-the-scenes access to marketing campaigns, websites, strategies and audiences. The tips in this book are distilled from this experience and explained in plain English. Read real life case studies and get a sneak peek at what makes a difference to practices like yours. Pick and choose the strategies you want to apply this week and get started immediately. **FREE WEBSITE AND COMPETITOR ANALYSIS INCLUDED - SEE BOOK FOR MORE DETAILS**
The world of Internet Marketing changes fast and in 2014 businesses are competing in a very different online landscape. Companies of all sizes that want to compete for customers online have to be smart if they're going to stand out and grab their share of the colossal opportunity open to every perceivable market. In this book, you'll discover 101 proven and tested ways to get more customers from the Internet. Whether you're a small or large company; B2B or B2C; and whatever business your in... As long as your customers are humans, you'll find enough tips inside to keep your marketing From your website, SEO and social media to email marketing and paid advertising like Google Adwords, we'll take a look at every component of a successful online marketing campaign. This book is the savvy business owner's secret weapon to online domination. Learn to analyse your competitor's marketing campaigns, spot their weaknesses and tune up your own efforts in easily digestible chunks. Our experience at Exposure Ninja working with hundreds of businesses around the world has given us unique behind-the-scenes access to marketing campaigns, websites, strategies and audiences in dozens of different markets. The tips in this book are distilled from this experience and work for any business. From consultancies to e-commerce stores, b2b or b2c, products or services. The basics of selling to human beings never change, and these principles run through every one of the 101 tips. Read real life case studies and get a sneak peek at what makes a difference to real businesses like yours. Pick and choose the strategies you want to apply this week and get started immediately.
Provides entrepreneurs, small business owners, corporate marketing managers, and consultants with tools and information on proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the Web site.
Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising.
Glenn J. Fournier's Connect & Convert Web Visitors Into Patients is an important book for any health care provider to read. Those of us who are veterans of Internet marketing know successful online business promotion never happens just by building a site and hoping customers will find it. Developing a successful website for your business is not rocket science – but expertise does involve a pretty steep learning curve. That's why I like this book so much. It gives business owners an intelligent overview of what it takes to thrive online. The result is the potential for widespread economic recovery starting at the small business level.This book presents local online marketing in a way that even the most tech-adverse business owner can get an understanding of what they need to do next. It highlights some of the challenges in today's marketing world, and gives practical advice on overcoming them. It shows companies how to connect better, faster, and easier with their prospective customers using the Internet.If you own a business, this book was written for you. In these pages you'll find hope – hope that your business can thrive even today, hope that you might be able to get back to whatever it was that attracted you to your field in the first place rather than working all the time to try to get new customers. Most importantly it provides a process for helping you connect with the people who really need the products and services your business offers.Glenn explains local Internet marketing in a simple, conversational style that makes for an easy read. That's not to say any of this complicated strategy was over-simplified. In fact, I'm proud to see how well the discussion matches with my extensive, industry-leading course on the subject. Anyone wanting to double or triple their business should read and re-read this book. It can literally turn a dying business into one that's booming again. Around my company's headquarters, we often say we're in the business of creating heroes. Thanks, Glenn. Through your book, you're making a difference.
You may have the best product or service in the world, but in order to be successful online, people have to find you on the internet and then choose your business over the competition.101 Ways to Get More Customers From The Internet explains how to attract additional customers using various online marketing methods such as article marketing, social media marketing, video marketing, viral marketing and many other techniques. There are also insider tips on how to compel visitors to buy once they land on your website. This book is complete with many examples that illustrate how companies are using these techniques right now to get more sales from the internet. It includes a wide range of useful online resources.A well-organized, insightful book, essential reading for small business owners, entrepreneurs and marketers who are serious about attracting more customers with internet marketing.
Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.
This book shares the latest research and practice-oriented findings in medical sciences with a wide audience. It addresses a range of contemporary issues, often unresolved or contentious, across various medical fields, including advances in the management of hemorrhagic brain stroke. It also discusses metastatic renal cell carcinoma – a global scourge with an extremely poor long-term survival prognosis, the course and sequelae of renal cell carcinoma, as well as advances in targeted molecular therapy with sunitinib, a receptor tyrosine kinase inhibitor. Further, it examines the molecular targeting of proliferative signaling of the epidermal growth factor receptor in the first-line treatment of patients with metastatic non-small-cell lung cancer. Other articles cover clearance of toxins in hemodialyzed patients; the search for diagnostic and therapeutic markers in the connective tissue disease scleroderma; obesity linked to inappropriate dietary habit; clinical problems related to the diagnosis of sensitization to fungi and its role in asthma; and reasons for the perilous trend of avoiding basic vaccinations in children. Lastly, the book explores the rapid developments in e-health technologies that increase access to health services, particularly for the elderly. The book is intended for clinical specialists, researchers, and all allied health professionals from various fields.
Ralph Pinskey offers readers a crash course on how to get the attention they need. This book reveals the insider secrets learned from years of experience and how these low-cost, high powered techniques can carry them to the top of their market and beyond.
The growth of the internet has been spectacular. There are now more than 3 billion internet users across the globe, some 40 per cent of the world’s population. The internet’s meteoric rise is a phenomenon of enormous significance for the economic, political and social life of contemporary societies. However, much popular and academic writing about the internet continues to take a celebratory view, assuming that the internet’s potential will be realised in essentially positive and transformative ways. This was especially true in the euphoric moment of the mid-1990s, when many commentators wrote about the internet with awe and wonderment. While this moment may be over, its underlying technocentrism – the belief that technology determines outcomes – lingers on and, with it, a failure to understand the internet in its social, economic and political contexts. Misunderstanding the Internet is a short introduction, encompassing the history, sociology, politics and economics of the internet and its impact on society. This expanded and updated second edition is a polemical, sociologically and historically informed guide to the key claims that have been made about the online world. It aims to challenge both popular myths and existing academic orthodoxies that surround the internet.