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In this book, we have hand-picked the most sophisticated, unanticipated, absorbing (if not at times crackpot!), original and musing book reviews of "Influence: The Psychology of Persuasion." Don't say we didn't warn you: these reviews are known to shock with their unconventionality or intimacy. Some may be startled by their biting sincerity; others may be spellbound by their unbridled flights of fantasy. Don't buy this book if: 1. You don't have nerves of steel. 2. You expect to get pregnant in the next five minutes. 3. You've heard it all.
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All of us, writes psychologist Michael Rousell, are subject to Spontaneous Influence Events, (SIEs), when seemingly minor moments have truly life-changing effects. Rousell, who has studied such events across decades, shows us how SIEs—which occur when we are emotionally charged—trigger an intense response and activate a mental state of extreme suggestibility. He explains how SIEs disarm our instinctive defense mechanisms and rational thinking processes, leaving us open to instant adoption of new beliefs. In this unique book, he looks at the neurobiology of this spontaneous change. He details how we can recognize Elevated Suggestibility States or teachable moments, then use that knowledge to create positive SIEs for ourselves and those we love. And he explains how we can undo the damage of negative SIEs that may be haunting us, holding us back, or hurting us. Songwriter Carly Simon recalls an emotionally intense high school episode when her boyfriend referred to her stammer as charming. Simon regards that moment as a turning point for her self-esteem, and so her future. Other celebrities share similar, seemingly minor moments with truly life-changing effects. Tennis champion Venus Williams recalls one of her sister's pep talks when her words changed my life. Basketball star Shaquille O'Neal credits an offhand remark by his mother as the words that changed everything for me. All three cases illustrate a Spontaneous Influence Event, or SIE. In this book, psychologist Michael Rousell, who has studied such events across decades, shows us how SIEs—which occur when we are emotionally charged—do occur for most of us, for better or worse. These events trigger an intense emotional response and activate a mental state of extreme suggestibility. There is thus fertile ground for statements about our worth, abilities, and potential to be implanted solidly in our minds, leading to success or failure, often without our completely comprehending the effect and why it occurred. Rousell explains how the sudden impact of these SIEs disarms our instinctive defense mechanisms and rational thinking processes, leaving us open to instant adoption of new beliefs. In this unique book, he looks at the neurobiology of this spontaneous change, why the events occur, how to defend against the negative among them, and how to manage or promote positive SIEs. He also explains, through common vignettes, how and why the brain encodes SIEs to be triggered again and again in memory at later dates. Finally, Rousell details how we can recognize Elevated Suggestibility States or teachable moments, then use that knowledge to create positive SIEs for ourselves and those we love. And he explains how we can undo the damage of negative SIEs that may be haunting us, holding us back, or hurting us.
Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Leadership is about influence ​Emily is a career-driven thirtysomething with big ambitions and a young family. She is making an impact as a leader at a tech company, but after being passed up for multiple promotions, she finds herself at a loss for how to improve. Fate answers her in the form of a kind—and surprisingly direct—older man in a coffee shop. A well-respected CEO before he retired, David has deep and rich leadership knowledge. Emily needs direction, and David is the perfect mentor. Growing Influence offers readers both practical advice on how to develop leadership skills and a relatable account of one woman’s growth by applying the principles in the book. Unlike nonfiction business books or business memoirs, this story is a business fable that is both impactful and transformative.