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Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!
Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today. It doesn't teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face - the same problems you have with your website - and shows you how to fix them through practical tips. Among other things, you'll learn: How to spot (and fix) vague and self-centered copy How to sound trustworthy even without testimonials How to structure your homepage to make your message clear Why you should delete your Testimonials and FAQ pages Where to place call-to-action buttons to get more people to click What design mistakes get in the way of your message Who is this book for? This book is for you if you're: A business owner who takes care of their website themselves. You'll learn how to write better copy and how to make sure that your design doesn't kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You'll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you're paying for will also convert.
E-commerce Get It Right! is a Step-by-Step E-commerce guide, that will show you everything you need to know about selling and marketing physcial products online. Whether you¿re an e-commerce Start-Up or have an existing e-commerce website that is struggling to make a profit, this book is for you.
Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your clients customers to click that shiny Buy now button. In this eBook (eBook 5) you will be studying the universal principles for successful e-commerce websites, which include improving your checkout process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count. Only outstanding articles have made it into the book, according to Smashing Magazines high quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they are writing about. TABLE OF CONTENTS - Getting Started With ECommerce - 5 Universal Principles For Successful ECommerce Sites - 12 Tips for Designing an Excellent Checkout Process - How to Engage Customers in Your ECommerce Website - Principles of Effective Search in ECommerce Design - 15 Common Mistakes in ECommerce Design - E-Commerce: Fundamentals of a Successful Re Design - Improve Your ECommerce Design With Brilliant Product Photos - How To Use Photos To Sell More Online - Design To Sell: 8 Useful Tips To Help Your Website Convert - 7 More Useful Tips To Help Your Site Convert - Optimizing Conversion Rates: Less Effort, More Customers - Optimizing Conversion Rates: Its All About Usability - Use Conversions To Generate More Conversions - The Ultimate Guide To A/B Testing - Multivariate Testing: 5 Simple Steps to Increase Conversion Rates
With strategies to help you identify your market, design your website, choose services, trade securely, boost sales and stay ahead of the competition, this book is just what you need to survive.
The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.
Building a Successful Online Business! 🚀💼 Are you ready to transform your financial future and achieve true freedom? Discover the secrets to creating a thriving online business with "Building a Successful Online Business!" Whether you're a complete beginner or looking to scale your existing venture, this comprehensive guide is your ticket to online success. What's Inside: 🌐 Proven Strategies: Uncover effective techniques used by top online entrepreneurs to build profitable businesses from scratch. Learn foundational principles that will set you up for success and avoid common pitfalls that many beginners face. 💡 Step-by-Step Guides: Detailed, easy-to-follow instructions on everything from selecting a profitable niche to mastering digital marketing and driving traffic to your website. Each chapter is packed with actionable steps you can implement immediately. 📈 Insider Tips: Learn the tips and tricks that industry leaders use to stay ahead of the competition and continually grow their online presence. These insider secrets will give you the edge you need to succeed in the crowded online marketplace. 📊 Data-Driven Insights: Learn how to leverage data and analytics to make informed decisions about your business. Understand key metrics, track your performance, and make data-driven adjustments to optimize your strategies and maximize your results. Why This Book? No Experience Needed: Perfect for beginners who are just starting out. This book breaks down complex concepts into simple, easy-to-understand steps, making it accessible to everyone, regardless of their prior experience. Proven Success: Based on real-life success stories and case studies from top online entrepreneurs. Learn from the experiences of others and apply their lessons to your own business. Comprehensive & Up-to-Date: Covers the latest trends and techniques in the ever-evolving world of online business. Stay ahead of the curve with cutting-edge strategies that are relevant to today's digital landscape. Actionable Advice: Practical tips that you can implement immediately to start seeing results. This book is focused on action, ensuring that you can start making progress right away. What You Will Learn: Identifying Profitable Niches: Learn how to find and validate profitable niches that have high demand and low competition. Building a Website: Step-by-step instructions on how to create a professional and user-friendly website that converts visitors into customers. Digital Marketing Mastery: Comprehensive guides on SEO, social media marketing, email marketing, and more. Learn how to drive targeted traffic to your website and turn visitors into loyal customers. Monetization Strategies: Explore various ways to monetize your online business, including affiliate marketing, selling digital products, offering online courses, and more. Scaling Your Business: Discover advanced strategies for scaling your business and increasing your revenue. Learn how to automate processes, hire a team, and expand your operations. Don’t Miss Out! Join the ranks of successful online entrepreneurs and turn your dreams into reality. If you are serious about achieving financial freedom and living life on your own terms, this book is for you. Packed with valuable insights, practical advice, and proven strategies, "Building a Successful Online Business!" is your ultimate guide to online success.
A helpful book-and-video package for building and maintaining a successful Web site How do you know that you've done everything possible to create a unique, enriching, and successful Web site, particularly when you're hiring others to do it? With Website Design and Development, you'll feel confident that you’ve exhausted every facet of building a Web site. The clever question-and-answer format walks you through easily overlooked details, acting as a virtual consultant. You’ll get clear, easy-to-follow advice on everything from finding a host, design and layout, creating content, marketing, to staying secure. Each question features a rating as to how critical it is to the welfare of the site, allowing you to pick and choose where to spend your time and money, and the answers contain helpful illustrations as well as action points. In addition, your learning experience is further enhanced by the high-quality accompanying video. Contains professional advice for creating—and maintaining—a successful Web site Features an accompanying video that offers additional examples, commentary, and advice for each question. Lists questions you should ask yourself or your web developer and then presents clear, concise answers as well as helpful checklists Rates each topic as to its importance in the grand scheme of your Web site so that you can determine how to spend your time and money Website Design and Development answers the essential questions that need to be asked before creating a Web site.
Guides you through the process of creating a website – in easy steps! Web Design in easy steps, 7th edition reveals the key principles of good web design, which is the art and science of building effective and attractive websites. The book will introduce you to the key technologies of the web, and the design principles that underpin successful sites. Whether you’re a budding designer who plans to build your own site, or you just want to be able to talk to professional designers in their own language, this book will give you an understanding of how websites are designed so that you can make the right decisions in launching your own site. You’ll also be able to build your own simple website using HTML and CSS. When you find useful code snippets and templates online, you’ll know how to edit them and integrate them into your website correctly. Web Design in easy steps, 7th edition will ensure you set off in the right direction on your journey to creating a great website, with robust knowledge of the technologies and techniques that will deliver the best experience for your visitors. Table of Contents: 1. The web design challenge 2. Planning your website 3. Creating effective website content 4. Layout and design 5. Designing effective navigation 6. HTML: The language of the web 7. CSS: Giving your pages some style 8. CSS: Using CSS for layout 9. JavaScript for interactive pages 10. Tools for website design 11. Content management systems 12. Testing and launching 13. Promoting your website 14. Measuring success