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Without the baby boom, the United States would be a different place. The Vietnam War would have lasted longer. Rock and roll would be less pervasive. The civil rights movement would have changed laws and attitudes more slowly. But women might be further ahead in job status and pay if there had been no baby boorr.. Hous ing would be cheaper. The economy would have done better in the 1970s, and people now in their 20s, 30s, and 40s would be making more money. For the past 30 years, the baby boom generation all those born between 1946 and 1964-shook American economics, politics, and culture. But the full impact of 7 8 PREFACE the baby boom is yet to come because the generation is just now gaining the economic and political power to de termine events. Though the baby boom is a diverse generation linked only by its date of birth, that link is critical. The gener ation spans 19 years, which means many boomers ex perience the same things at the same time-going to col lege, getting a job, marrying, divorcing, buying a house, starting a family. Because of this, the baby boom in fluences what America's businesses produce, what the media write about, and what the politicans support. It focuses the nation's attention on itself; its concerns be come the nation's concerns. Whatever age the baby boom is becomes the nation's age.
The Baby Boom generation is leading the nation into the future. Having elected one of its own to the White House, this generation - the largest and best educated in history - is poised to place its imprint on the 21st century. Cheryl Russell - acclaimed author of 100 Predictions for the Baby Boom and former editor-in-chief of American Demographics - meets the challenge of predicting the daunting future of this most singular of generations. Russell perceptively shows why members of the Baby Boom generation, born between 1946 and 1964, have always embraced their independence. This individualism has become the master trend of our time. But the Baby Boom generation is now finding itself in the midst of a midlife crisis as it is pulled in one direction by its sense of individualism and in another by its children. Baby Boomers, known for following the beat of their own drummer, are suddenly awakening to the urgent need to bring society together for the sake of their children's future. The Baby Boom generation prizes individualism so highly that it has become the first generation of what Cheryl Russell calls "free agents." Like Curt Flood - baseball's first free agent - the Baby Boomers play by their own rules. Free agents have become both the creators and the eager customers of a new, fast-paced, hotly competitive "personalized economy" that seizes on cutting-edge technologies to produce the innovative and custom-designed products and services the world so sorely needs. Will this personalized economy bring prosperity to Americans? Can the free agents of the Baby Boom generation make life better for all of us? Will they learn to work together for the good of society? Most important, what kind of society are the Baby Boomers leaving to their children? In a culture that values individualism above all, what will happen to the unprepared millions who are trapped in the margins of society? In a world where the disparity between rich and poor has grown dramatically what kind of tensions will arise? The Baby Boom generation is now laying the foundation for the next century. The choices it makes today will reshape America either into a society of turmoil and danger or into a brave new world of cooperation and prosperity. In this landmark work, Cheryl Russell presents the blueprint by which the Baby Boom generation will leave its legacy for the future
Offers insight into the four generations found in modern churches and gives practical suggestions for effective ministry to each generation.
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
As the boomer generation navigates dramatic change as it ages, it will be informed by a unique spirituality that was forged in the tumultuous years of the 1960s and 1970s. If you are a boomer, you are sure to be reminded of the events and experiences that had an impact on you when you were young. If you are the child of a boomer, this book will help you understand why your parents act the way they do. If you are creating ministry for this generation, this will be your guide to the way boomers view the world and look toward the future.
BMW Z-cars have carved a huge reputation for themselves in a very short time. From the revolutionary and innovative Z1 of the late 1980s to the beautiful and exclusive Z8 of more recent times, via the popular Z3 and its controversial replacement, the Z4, the family has made BMW's name in the increasingly competitive sports-car market.
Significant demographic changes are altering the structure of the American population. Larger numbers of immigrants are entering the work force, will become part of our aging population, and increasingly, are providing care for the elderly. Family structures and communities are evolving as marriage, childbearing, divorce, and cohabitation trends are changing. The working population that supports the elderly, physically and economically, is also changing and will most likely become smaller and less able to support this growing population. What does this mean for the well-being of our aging population and our efforts to ensure the quality of life for our elderly now and that we will want to enjoy ourselves as we become part of this older population? In this volume Drs. Schaie and Uhlenberg and a host of leading scholars look at the current structure of the American population in an effort to determine the impact it will have on the lives of the elderly and those growing older with disabilities and chronic illness. They examine the effects of the aging baby boomers on health care, migration and immigration and how it can support or tax health care networks, cultural issues regarding access to health care, and changing cultural attitudes towards marriage and family that are affecting the relationships between the elderly and their communities.
The future is not a fixed idea but a highly variable one that reflects the values of those who are imagining it. By studying the ways that visionaries imagined the future—particularly that of America—in the past century, much can be learned about the cultural dynamics of the time. In this social history, Lawrence R. Samuel examines the future visions of intellectuals, artists, scientists, businesspeople, and others to tell a chronological story about the history of the future in the past century. He defines six separate eras of future narratives from 1920 to the present day, and argues that the milestones reached during these years—especially related to air and space travel, atomic and nuclear weapons, the women's and civil rights movements, and the advent of biological and genetic engineering—sparked the possibilities of tomorrow in the public's imagination, and helped make the twentieth century the first century to be significantly more about the future than the past. The idea of the future grew both in volume and importance as it rode the technological wave into the new millennium, and the author tracks the process by which most people, to some degree, have now become futurists as the need to anticipate tomorrow accelerates.
Baby Boomers are reinventing retirement just as they have so many other aspects of their lives. They will live longer and be healthier than their parents and grandparents, and they plan to remain relevant, be fulfilled, and leave legacies. Many will continue to work well into their 70s and 80s, some because they want to, others because they need to.The Retirement Boom is a practical roadmap for making your “retirement years” a time of reinvention, excitement, and fulfillment.The coauthors of this practical guide are four Boomer professionals who have walked the walk and transformed themselves from corporate executives, CEOs, consultants, and national security policy experts into a range of new careers that more closely hew to their passions. They interviewed more than 300 people and 30 organizations in the writing of this book.The Retirement Boom includes tips, stories, exercises, and techniques to help you:Design your own “retirement” and plan for it.Use your time creatively and well.Understand what's changing in the workplace and the workforce today.Make your money last.Renegotiate life at home.Improve and keep your health.Build and leave a legacy.Simplify your life.And much, much more.