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When measured against the total population, the idea of 100 more clients is barely a blip on the radar screen of the industry. That said, most of our lives and businesses would be significantly altered if we were able to capture just 100 more haircut clients than we currently have. One hundred new clients will not happen with one new client every day. Achieving a growth number like that will take some time, and it will take hard work. Growth of this type will build like a snowball rolling downhill.Building a clientele is a journey, not a single event or action. There are steps to take and processes to follow. This book is intended to be your guide book for this adventure.
Ivan Zoot shares a 365 day program in how to become a $100,000 haircutter. Everything you need to know is right here in an easy-to-use format.
Based on the real-life experiences of an expert in the field, an immersive, accessible guide to a career in hairstyling brought to life by acclaimed writer Kate Bolick—essential reading for anyone interested in this creative and dynamic profession. Gwenn LeMoine sees the world through the lens of hair. The daughter of two hairstylists, she has taken her natural talent to an entrepreneurial level and is now the owner of Parlor, a wildly popular, two-location hair salon in the East Village and Brooklyn. A pioneer with four decades of expertise in styling eccentric celebrity personalities, LeMoine works with clients such as such as Piper Kerman, Rue McClanahan, Molly Ringwald, Twyla Tharp, and William Wegman, to name only a few. Her work has also been featured on television (SNL, VH1, ETV), in magazines (Real Simple, Nylon, The New York Times, and Paste), and at awards shows, such as the Tonys and Emmys. In Becoming a Hairstylist, Atlantic columnist and New York Times notable author Kate Bolick provides a compelling profile of a career in hair styling through the life of LeMoine, and offers us a glance at a day in the life at Parlor. The perfect resource for anyone interested in a career in cosmetology, Becoming a Hairstylist portrays how to excel as a stylist—at any age and for all types of customers.
Create winning styles that work with, not against, your hair.
How much should I charge for my haircuts? When should I raise my haircut price? How do I raise my haircut price? These questions, and many more, gnaw at the head and heart of every haircutter. No category of questions is asked of me more often. No decisions paralyze haircut professionals more than these seemingly huge and pivotal pricing issues. The good news is that these decisions can be easy to make. The better news is that these decisions are made based on data and math. Relief should come in knowing that when the emotion is removed from the decision-making process and best practices based on statistics, tracking and analysis are employed, pricing and financial decisions become logical, easy and fun. You can make the decisions with confidence and clarity. You can make these decisions in a timely manner to maximize your income and productivity.
"When I was losing weight, Liz was more than my coach; she was my rock, and I couldn't have done it without her. She just got it, because she'd been through it herself (and helped about a million other people through it, too). Target 100 is Liz in book form—smart, supportive, and full of practical, simple solutions. Liz changed my life and my whole concept of dieting—and now can change, yours too." —Jessica Simpson When did weight loss get so complicated? Today, it feels like there are a million different apps, tools, workouts, and eating plans designed to help you lose weight. Some promise success via drastic, unlivable restrictions, others are so complex they turn losing weight into a second job. In Target 100, celebrity weight-loss coach Liz Josefsberg shows you don't have to be a slave to your weight-loss program. You don't have to count every gram of every nutrient and every calorie you eat at every meal. Believe it or not, weight loss can be simple. It can even be . . . fun. A 15-year veteran of the weight-loss industry and who lost—and kept off—65 pounds herself, Liz has accrued a high-profile clientele. She helped Oscar-winner Jennifer Hudson lose weight and transform her life and coached Jessica Simpson to shed over 50 pounds of baby weight (twice!). But along with the likes of Charles Barkley and Katie Couric, Josefsberg has also coached thousands of others, everyone from stay-at-home moms to office jockeys. Along the way, she's learned what works—and what doesn't—when it comes to lasting weight loss, and she's ready to share her secrets with the rest of us. Target 100 streamlines the weight-loss process into six easy-to-follow guidelines and shows you how to adjust them to fit your lifestyle, personalizing the program so that it works for you. Josefsberg offers tips, worksheets, and powerful insights to help you fine-tune a range of weight-related behaviors, from battling stress to getting more sleep, setting the stage for permanent, long-term weight loss. Instead of counting calories, you'll learn how simple changes come together to jumpstart your health and wellbeing, such as: • Drinking 100 ounces of water a day • Exercising for 100 minutes a week • Adding 100 minutes of Sleep a week • De-Stressing for 100 minutes a week • And more! Warm and no-nonsense, encouraging and informative, Target 100 is a holistic and revolutionary wellness book with a simple message: You don't need to be perfect to lose weight, or transform yourself into someone you're not. You can lose weight for good, with the world's simplest weight loss program.
The New York Times bestselling style guide from the cohost of What Not to Wear It’s clear why Women’s Wear Daily hails Stacy London as “the Dr. Phil of fashion.” Since 2002, she’s transformed hundreds of guests on TLC’s hit show What Not to Wear. But London has more than just impeccable taste. She has a gift for seeing the core emotional issues behind a disastrous wardrobe. By sharing her own struggle with self-esteem, London illustrates how style develops con­fidence. Including invaluable fashion tips, advice, and a revelatory makeover section, ­The Truth About Style is for London’s legion of fans—and everyone who longs to enhance and celebrate the body she has.
Eva Scrivo has worked with thousands of women and knows firsthand that beauty is a learned skill that is within everyone’s grasp. Now, in this cutting edge, enhanced ebook, she shows you how attainable becoming your own beauty expert really is! Approaching beauty as a whole and each person as an individual, Eva Scrivo on Beauty empowers you and brings to life a world of possibilities, providing the tools and techniques for achieving the looks and confidence you've always dreamed of. By debunking common myths, simplifying professional techniques, translating industry terms, and sharing insights gained from years of experience, Eva not only teaches you the rules, she shows when to break them in order to create your own personal style. In this definitive interactive guide to gorgeous hair, glowing skin, beautiful makeup, a healthier body, and a stronger fashion sense, in addition to Eva’s insight, captivating photography, and illustrations, this enhanced ebook includes 36 original how-to videos that bring the knowledge of this preeminent expert to life. Completely unique and comprehensive, Eva Scrivo on Beauty gives you the virtual experience of sitting in Eva’s chair at her salon and will show you how to: Effectively communicate with a stylist to design the perfect haircut. Select hair color to complement your skin tone and add dimension to your cut. Give yourself a salon-worthy blowout. Style your bangs. Work with the natural wave of your hair. Apply makeup like a professional. Determine the eyebrow shape best for you. Make smart fashion choices to pull it all together. And much more!
A guide to creating salon-quality hairstyles offers step-by-step instructions for everything from simple styles to braiding, curling, and elegant up-dos.
A book to challenge the status quo, spark a debate, and get people talking about the issues and questions we face as a country!