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When measured against the total population, the idea of 100 more clients is barely a blip on the radar screen of the industry. That said, most of our lives and businesses would be significantly altered if we were able to capture just 100 more haircut clients than we currently have. One hundred new clients will not happen with one new client every day. Achieving a growth number like that will take some time, and it will take hard work. Growth of this type will build like a snowball rolling downhill.Building a clientele is a journey, not a single event or action. There are steps to take and processes to follow. This book is intended to be your guide book for this adventure.
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.
A teen girl suffers from progeria, a rare disease that causes her to age rapidly. This is the story of three unlikely friends learning to live life to its fullest before ultimately letting it go.
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.
The first 100 days is a key indicator of success in your new role. With structured planning, commercial insights and leadership coaching, Niamh O'Keeffe provides all the crucial insights to empower any time-pressured leader to achieve the very best start. Through its focussed approach, practical advice and exercises, frequent check-ins and real-life examples, Your First 100 Days is your all in one guide to getting ahead. Structured in bite-sized chunks and arranged along a 100-day timeline, you can create, deliver and sustain an effective plan during this crucial early phrase to hit the ground running. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Ivan Zoot shares a 365 day program in how to become a $100,000 haircutter. Everything you need to know is right here in an easy-to-use format.
Shows anyone coming into a new leadership role how to position themselves as an effective leader from day one and how to gain exceptional results from their team. We all know the importance of making a strong start in a new role. Nowhere is a leader’s success or failure more obvious than in the performance of their team. This quick read will help new leaders firmly establish themselves at a time of uncertainty and generate teams who perform at their maximum. This 100-minute read is 100% practical and breaks down the 100 day period into 5 sections: @ Start @ 30 Days @ 60 Days @ 90 Days @ End It shows you the targets you should be aiming to achieve by each deadline and provides assistance at every stage on reviewing your team’s performance and planning ahead. Containing case studies, lists, coaching notes and exercises, this is the ultimate accessible guide to leading a team
How much should I charge for my haircuts? When should I raise my haircut price? How do I raise my haircut price? These questions, and many more, gnaw at the head and heart of every haircutter. No category of questions is asked of me more often. No decisions paralyze haircut professionals more than these seemingly huge and pivotal pricing issues. The good news is that these decisions can be easy to make. The better news is that these decisions are made based on data and math. Relief should come in knowing that when the emotion is removed from the decision-making process and best practices based on statistics, tracking and analysis are employed, pricing and financial decisions become logical, easy and fun. You can make the decisions with confidence and clarity. You can make these decisions in a timely manner to maximize your income and productivity.
Casey Reason's 100 Days to Leadership Impact prepares leaders to make an impact in their first 100 days while creating momentum and setting expectations for day 101 and beyond. Every leader wants to be a force for positive change, bringing improvements or even a breakthrough to his or her organization. Leaders today are expected to make an impact on results quickly. Effective leaders do this not by making superhuman individual efforts, but by creating an organizational culture that is driven to learn, collaborate, innovate, and improve together. The resulting connected culture has exponentially increased learning power. Resourceful leaders use the science of how human emotions, mental models, and organizational history affect culture and work with, not against, those things to effect change and create a connected culture. The author describes four phases of the 100-day timeline to create a connected culture and make a leadership impact. Using vivid narratives to illustrate common leadership issues, the author provides step-by-step strategies to address each one. End-of-chapter reflection questions inspire readers to consider their own unique leadership styles. The four phases of the 100-day timeline are as follows: Phase 1 (Day 1 6): Creating a Lasting First Impression Phase 2 (Day 7 39): Getting in Motion Phase 3: (Day 40 69): Testing and Trusting Phase 4: (Day 70 100): Celebrating and Looking Forward
World-renowned client relationship authority shows you how to dramatically grow your business by mastering fourteen critical client development challenges Andrew Sobel, author of the international bestsellers Clients for Life and Power Questions, offers a proven,100-day plan for conquering 14 tough client development challenges and growing your client base in any market conditions. He’s encapsulated 25 years of unique research, including personal interviews with over 8000 top executives and successful rainmakers, into a practical roadmap for winning more new clients and growing your existing relationships. You’ll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business. You’ll master the art of reframing client requests, leading to broader, higher-impact engagements. You’ll dramatically sharpen your ability to ask the powerful questions that can transform your client relationships. And, you’ll learn to develop advisory relationships with influential C-suite executives. Andrew illustrates each weekly challenge with real-life examples drawn from thousands of executive meetings. He shares success strategies from having grown and led three highly successful professional service businesses. Andrew has taught these strategies to over 50,000 professionals around the world, and they’re now available to you in this highly readable, portable masterclass. Whether you are early in your career and need a comprehensive guide to grow your client base from the ground up or are a seasoned practitioner who wants to accelerate your business growth, It Starts With Clients will take you to the next level.