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Good Practice in Salon Management is the unique business guide for all beauty therapists, hairdressers and complementary therapists. Students and practioners alike will find its practical approach invaluable to understanding planning and running a business. Business premises, salon layout and equipment, human resources, marketing and promotion are covered in detail, and separate chapters cover business legislation and financial management.Written by popular and experienced authors, this book is essential reading for anyone working or studying in these expanding areas.
Avoid the mistakes that doom so many salon owners to failure. Set your business up for success by following a strategic planning system that guides you from concept to opening day while giving you a thorough education in all aspects of the business of beauty.
Take Your Next Steps to Making it BIG in the Salon Business! Are you tired of working hard for someone else's benefit? Are you ready to go out on your own and live your dream? Does the idea of starting your first hair salon seem overwhelming? Are you an entrepreneur who wants to enter the lucrative hair salon industry? If you answered "YES" to any of these questions, then you are ripe and ready to become a salon owner. Prepare yourself for success by learning the ropes from a seasoned entrepreneur who started and managed her highly successful hair salons. Linda L. Chappo answers your two main questions, "How do I do it?" and "How can I be successful?" In this new book by salon veteran, Linda L. Chappo, you are given all the insider tips, tricks and secrets to start up your own salon, and make it BIG in the salon business. Linda makes it easy for you to start and grow the salon of your dreams. Whether you are starting your first salon or your fifth, you'll shorten your learning curve and get an invaluable education from her many years of salon ownership. Linda has been through it all and offers you the wisdom of her experience so you can avoid unnecessary and expensive mistakes. Take your next steps toward a successful future! "How to Start Up & Manage Your Own Hair Salon ... and Make it BIG in the Salon Business" is the premier guidebook for individuals who desire to start their own salon and gain financial independence. You Will Learn To: Outsmart the competition Optimize your retail profitability Be a more savvy salon manager and marketer Use internet marketing and social media strategies Use the financial resources you have to start your salon now! Discover shortcuts to save you money and avoid headaches Create a successful marketing campaign & get more clients Implement a business plan and reach your goals
This book is a step-by-step guide to starting and running a successful beauty salon. It is aimed at the budding entrepreneur; a qualified beautician working for someone else who now wants to go it alone; or someone who is looking to change direction in their career. It draws on the experience of two people who have spent the last 25 years on the high street and in the field of beauty therapy. The beauty industry is growing rapidly. The face and skincare industry is already a multi billion pound industry. The desire to look good and younger has never been stronger. Men are increasingly joining in, with actors and footballers now promoting skincare ranges. In this book you will find everything you need to know, from starting up to managing your own profitable salon. It includes: - Training and gaining experience - Deciding what type of salon you want to run, and finding the right location - Planning the layout and decor - Buying equipment & products - What treatments to offer and what clientele to target - Managing staff and understanding employment legislation - Dealing with finance and accounts - Marketing and advertising your salon Contents: Acknowledgements; Preface; 1. Starting out in the beauty industry; 2. The Salon; 3. Salon management; 4. Qualificaitons, training and skills; 5. Staff and employment; 6. Clients and treatments; 7. Selecting products, equipment and furniture; 8. Business management; 9. Finance, money and accounts; 10. Marketing, advertising and promotion; 11. Formula for success; Index.
Whether you are planning to open a salon or looking for ways to double up your salon's sales, this book is packed with tried and tested strategies. Get answers of all your basic queries - how to finalise a 'Location', how to 'Name' your salon, how to design an irresistible 'Salon Menu', who to 'Hire' and how, balancing 'Expense & Income', what are the basics of 'Website designing' and how to master 'Social Media Marketing' - get an in-depth insight on how to establish and run a successful salon business. From opening one salon in the neighbourhood to establishing your own Franchise Empire across, this book will surely encourage and empower you to think like a Salon Leader and make you stay ahead of your competition. It is a business blueprint filled with practical advice, every day examples from her entrepreneurial life, tips & tricks for successful business growth, and cutting-edge marketing strategies that will help you to earn big returns on your investment. "Salon is not just an industry but it's way much deeper"
Food Book of the Year at the 2019 André Simon Food and Drink Book Awards The Sunday Times Food Book of the Year 'A masterpiece' - Bee Wilson, The Sunday Times As featured on BBC Radio 4 The Food Programme 'Books of the Year 2018' 'This is an extraordinary piece of food writing, pitch perfect in every way. I couldn't love anyone who didn't love this book.' - Nigella Lawson Shortlisted for the Irish Book Awards - Eurospar Cookbook of the year 'Diana Henry's How to Eat a Peach is as elegant and sparkling as a bellini' - The Guardian 'Books of the Year' 'I adore Diana Henry's recipes - and this is a fantastic collection. They are simple, but also have a sense of occasion. The recipes come from all over the world and each menu has an evocative story to accompany it. Beautiful.' - The Times 'Best Books of the Year' '...her best yet...superb menus evoking place and occasion with consummate elegance' - Financial Times 'The recipes are superb but, above all, Diana writes like a dream' - Daily Mail 'Any book from Diana Henry is a joy and this canny collection of menus and stories is no exception' - delicious (As featured in delicious. magazine Top 10 Food Books of 2018) 'You can always rely on Diana Henry. Her prose is elegant and evocative, her recipes pure and delectably international. This is perhaps her best yet' - Tom Parker Bowles, The Mail on Sunday 'Essential Cookbooks Published This Year' 'No one quite captures a place, a moment, a taste and a memory like she does. If you've been there before, you're transported back but if you haven't not to worry, she takes you there with her' - The Independent 'Best Books of the Year' 'The stories associated with the meals are what draw you in' - The Herald 'The Year's Best Food Books' 'A life-enhancing book' - The London Evening Standard 'Best Cookbooks To Buy This Christmas' '...enchanting, evocative menus.' - iPaper 'One of my favourite food writers with a book of 25 themed menus that I can't wait to cook. This is top of my wish list!' - Good Housekeeping 'Favourite Reads to Gift' When Diana Henry was sixteen she started a menu notebook (an exercise book carefully covered in wrapping paper) in which she wrote up the meals she wanted to cook. She kept this book for years. Putting a menu together is still her favourite part of cooking. Menus aren't just groups of dishes that have to work on a practical level (meals that cooks can manage), they also have to work as a succession of flavours. But what is perhaps most special about them is the way they can create very different moods - menus can take you places, from an afternoon at the seaside in Brittany to a sultry evening eating mezze in Istanbul. They are a way of visiting places you've never seen, revisiting places you love and celebrating particular seasons. How to Eat a Peach contains many of Diana's favourite dishes in menus that will take you through the year and to different parts of the world.
Management is a robust foundations text providing a balance of broad, theoretical content with an engaging, easy-to-understand writing style. It covers the four key management functions - planning, organising, leading and controlling - conveying to students the elements of a manager's working day. Real-life local and international examples showcase the ongoing changes in the management world. Focusing on a 'skills approach', they bring concepts to life for students, supporting motivation, confidence and mastery. Each part concludes with a contemporary continuing case study, focusing on car company Toyota as it faces managerial challenges and opportunities in the region.